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(Archive) | BETTER SAFE THAN CIRCULAR /

Being circular in a linear world: 3 perspectives on the struggle of working towards a circular economy

This project was part of DDW 2021
The absurd problems of circular entrepreneurs — © Ideate

Step into the shoes of the inspector, the entrepreneur or the civil servant working on the circular economy. What kind of collaborations do you need when you start upcycling waste materials? Which problems do you face? How might we change this?

Sometimes you need to experience all perspectives on a problem, before you can talk about solutions.

In this interactive experience you will feel what it is like to be a circular ambassador - as an entrepreneur, advisor or inspector. As you come in you will select a role to play and fulfill your duties as best you can. On the road you will experience the issues you face. By working together strategically you will crack the code, and introduce your circular business to society. Right? Dare to play?

This experience is inspired by design research done by Ideate in collaboration with the Erasmus Governance Design Studio for ACCEZ. We found that circular entrepreneurs have to work together with all sorts of partners. And face many challenges along the way. Curious? Come visit!