Overwashing our clothes is bad for the planet. Anything that helps us wash less is a good thing. So Uncommon Creative Studio x Ecover created The Rewear Chair. Celebrating the humble laundry chair we all have, and turning it into the chair we all want.
About The Rewear Chair
When you think about sustainability, you think about sacrifice for the planet. But the eco choice doesn’t have to be the difficult choice. Good design can turn innovation into beauty. With the right design, making the right choice is easy. And sometimes, it’s not even about changing our behaviour. It’s about embracing something we already do, and realising the power it has.
We’re washing our clothes far more than we need to - which is bad for the planet, and our clothes. So anything that helps us wash less must be a good thing. Even the messy habits we look down on. Like the laundry chair. The one we all have in our rooms - where we throw the clothes that aren’t 100% clean, but not dirty enough for the wash. That behaviour - and the washes it skips - saves water, energy and actually makes our clothes last longer.
So Uncommon x Ecover created The Rewear Chair. A piece of beautiful, sustainable design that can air up to a week’s worth of clothes. Collapsible and adaptable. Made from 100% sustainable materials: wind-felled cedar, complemented with reclaimed ash fixtures, natural beeswax to smooth the joints. With a natural felt insert infused with cedar oil to deodorise the clothes.
About Uncommon Creative Studio, for Ecover
Ecover is one of the largest producers of washing and cleaning products designed to minimise the impact on their environment in Europe. With a pioneering spirit, experience and clever science, Ecover helps consumers both clean their homes and their clothes with great efficiency, and live a less wasteful lifestyle.
About Uncommon Creative Studio:
A global creative studio based in New York, London & Stockholm building brands that people in the real world actually wish existed.