Creative Head Miriam van der Lubbe accepted the award for first place in the category Art & Design of the Trouw Sustainable 100 on behalf of Dutch Design Week. Thursday 10 October, she elaborated on the many sustainable initiatives that present at DDW on stage at Pakhuis de Zwijger. ‘Designers show just how much is possible when we work together. They are capable of finding countless ways of using the imagination, combined with collective knowledge and varied experiences.'
The power of collaboration
The jury of the Sustainable 100 uses three criteria: is the project achieving results, is it innovative and are there opportunities to make it bigger, to scale it up? ‘You should also be able to make money with beautiful inspiring activities. Sustainable thinking is no longer just about charity and conservation’, jury chairman Benito Walker stated in Trouw. ‘The Sustainable 100 shows the power of working together.’
The Sustainable 100 jury consists of: Benito Walker (SER), Bettina Bock (Wageningen University & Research), Hilda Feenstra (at Local Matters), Nanette Hogervorst (Sustainable Fashion Gift Card), Kees Klomp (Windesheim University of Applied Sciences), Erik Lu (Fossil Free), Aniek Moonen (Young Climate Movement), Danielle de Nie (Wij. Land), Hanneke van Ormondt (Urgenda and Caring Farmers), Michael Poot, (Kenniscentrum Sport & Bewegen), Qader Shafiq (Kleurrijk Groen) and Merlijn Twaalfhoven (The Turn Club).
‘Dutch Design Week is a place where imagination and inventiveness push all existing boundaries. There are other rules, materials, other behaviour and other encounters. Here, paths to the future are explored, and unexpected openings arise in the complex problems that grip our time.’
Jury member Merlijn Twaalfhoven